Matalan gets in a big huff with Bitterwallet

Oh dear. Seems the marketing people at Matalan have taken their bat and ball home in a sulk. Yesterday we suggested the banner on their website required a second glance, because otherwise it appeared Matalan were suggesting child abuse.

Of course we were being thoroughly juvenile, but clearly it touched a nerve somewhere: the banner on Matalan's website has now been replaced (here's the screenshot in case it's changed again), with one that spells out the alphabet, highlighting the 't' in particular, so we don't confuse it with an 'f' again:

Bitterwallet - Bitterwallet upsets Matalan

Matalan were clearly so convinced by their branding, that they've changed it solely to make a point to Bitterwallet. Cheers! Thanks to avid reader Bonnie for the tip!


  • mizzle
    Whenever I've taken leave of my senses and ventured into a Matalan, 80% of the customers in the long-winding queue look like Kiddy-Fiddlers. Not sure what my point is but it feels better to get it off my chest
  • joanna
    Hahaha! Reminds me of a stroppy child...bolding the 't'! Hahahahahahahaaaa!
  • Dirty F.
  • will
    well of course it looks like a 't' when you take the italics off! no point made matalan.....
  • Ted S.
    Matalan? Shatalan more like.
  • Hmmm
    It's not photoshopped:
  • thingonaspring
    was i the only person who thought it was quite an amusing response, rather than getting in a huff then...?
  • Morocco
    This looks shopped. I can tell from some of the pixels and from seeing quite a few shops in my time.
  • Nobby
    @Morocco. If it is photoshopped, then their website has also been hacked as it is on there. @Bitterwallet. How do you know it is because of BW and not some other site, or direct email to them? And I think it is quite a good response. Hardly anyone would notice it, yet if you know, you know.
  • Dirty F.
    T is for tripe, as in 'this is a load of tripe'
  • Paul S.
    Nobby, you are an argumentative old goat sometimes, aren't you?
  • thickpaul
    Am I the only one who doesn't understand this?
  • Jonasse
    Bittter Wallet? More like Shitter Wallet
  • Matt
    Haha, love it!
  • Internet T.
    Bitter Wallet? More like meh
  • Mike
    I'll liked like to take BW down a peg or 2, cos I can ;-) I showed it to "our mam" as well as e-mailing BW. She emailed Matalan bitching "how offended" by the original she was, no doubt trying to skank some vouchers or something.
  • Paul S.
    Did it work?
  • Nobby
    t is for teddy
  • Simmyyy
    Matalan 1 - Bitterwallet 0 Ha!
  • Laurz
    is it just me or is that a cock and balls above the t?
  • Nice R. Way to source orginal content Paul.
  • Andy D.
    Featured on Reddit for one day. In the BW email inbox for four days. Bell end.
  • Paul N.
    I trust you faithful anonymous reader will return to Reddit and let them all know they are stealing original content from Bitterwallet?
  • Codify
    Wow. Andy Dawson actually opens up emails with the subject line "Pedophilia." Well dodgy.
  • Laurz
    Isn't the subject line 'Matalan Promoting...'?
  • Andy D.
    Yes Laurz, yes it is. Codify is wrong.
  • The B.
    t is for "touched me inappropriately".
  • Paul K.
    Obvious Reddit Troll is Obvious - weak attempt Redditors, and not very well executed.
  • Jack
    Haha fucking awesome
  • Mike
    I did send it to BW on Friday but it took the part timers here until Monday to reply and post it, pffft! Thanks for hiding my e-mail address tho ;-) didn't fancy some fox bum related e-mails my way - tho I must have must have missed the whole original foxy article, as don't have a tucking clue on people confessing to abusing foxes! @Paul I let her know that they'd changed the banner and she sent me this back (as I was at work): "I have rang them to ask them why they didnt have the decency to reply to my email .. i was met by some snotty NVQ trainee person saying "well they have changed it now" quote .. so after a sort of heated discussion about manners and how i brought it to their attention he then stated that a "SENIOR PERSON" who is not in today will be contact me ...... well we will see" So she is still trying to get something that can appear in the Daily Mail about how emotionally distrissed she is about it all. At least it won't be another Diana story on the front page!
  • DragonChris
    Good job BW :) Again to the haters - Fuck up.
  • JayZeee
    Ha ha, nice one Matalan! Very amusing! They obviously picked up on the concerns, changed it, and delivered a funny in the process! Goes to show they have a good sense of humour at Matalan. Very refreshing!
  • Derek
    Is the T simply highlighting the knob with "love" tatooed along it?
  • Mr G.
    @Laurz and @Derek: That was what struck me immediately, a cock with "LOVE" along it and a pair of balls just above the emboldened letter "t". Matalan have some sick fucks working for them,
  • (jah) w.
    Mike, there was no original post - Tony Harrison (a character in the mighty boosh) bummed foxes. Someone said it on here. Someone else decided to force meme it. Forced memes are never funny, even less so when the "joke" is five+ years old and isn't even your own, but taken from a tv/stage show. Much hilarity never ensued, as you can imagine. The fox from foxy bingo loves a good fscking, though.
  • weding
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