Lidl plan on going upmarket with "stores of the future"
Lidl have confirmed that they are looking to invest £1.5bn in the UK in an effort to appeal to the more upmarket shopper and at the same time providing more convenience to their existing shoppers.
It was their plan to open 30-40 new stores a year but they've increased this to 40-50 and 150 existing stores will see a major refurbishment introducing self service checkouts, customer toilets with baby changing facilities, improved wine and beer cellar. Aisles will become wider and to make the stores lighter there will be a bigger glass frontage.
It is a common complaint with Lidl that your shopping is rushed through the checkout and you're expected to pack at either breakneck speed or take your goods to the back shelf to pack at your own leisure. Lidl say that they're now going to make their checkouts longer so theres less rush to pack.
Their so called "stores of the future" will use LED lighting to become energy efficient and they've also got plans to recycle heat from their refrigerators to warm the store so its operations are cheaper and greener than traditional outlets. The first of these stores is their Northampton (Rushden) which opens today (12th). Looks alright, doesn't it...