Lidl offer One Direction discount

26 March 2015

Lidl's marketing team have been on fire lately. You may recall them mocking Morrisons not too long ago, as well as poking fun at Sainsbury's '50p challenge'.

Well, they're not razzing any of their rivals at the moment (give them time), but rather, offering money off One Direction Easter eggs, after Zayn Malik left the group.

2015-03-25 21.57.09


As you can see, they knocked one-fifth off on the news of Zayn's departure, which is a neat bit of marketing indeed. If only all products were discounted every time someone left a band - Bee Gees albums would be well cheap!


  • Jessie J.
    I must admit the PR department at Lidl are on the ball. Its stuff like this that's pushing them to the top of the supermarket charts. Wear my hat, low like you.
  • Ricky B.
    Great marketing by Lidl! And highly amusing :D

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