KFC raising money for diabetes by selling enormous sugary drinks
Good old KFC have once again won themselves a great big Bitterwallet Idiot Medal to go with the one we would have given them for the Double Down (if the Bitterwallet Idiot Medal wasn’t something that we’d just thought of).
Their latest ill-advised piece of business is an attempt to raise some money for diabetes research. But that sounds great, surely? Maybe – the problem here being that they’ve chosen to align the fund-raising to sales of their $2.99 half-gallon Mega Jug – a soda drink that on average contains FIFTY-SIX spoonfuls of delicious, horrible, beautiful, dangerous sugar. Oh.
For every one of those death-drinks that they manage to flog, one dollar of the proceeds will be going to the Juvenile Diabetes Research Foundation (JDRF). It’s a bit like a cigarette brand handing over a few pence to the lung cancer people every time they sell a packet of their fiery funeral sticks....