ITV HD miss England's first goal, ads have never looked better
If you weren't one of the 1.5 million watching Saturday's England vs USA match on ITV HD, then you missed ITV's decision to play the sponsor credits roughly four minutes into the match - the exact time Gerrard scored.
It's not quite HD in this clip, but thanks to avid Bitterwallet reader James Cridland (and he is an avid reader, too) you too can relive the teeth-crumbling fury experienced by those viewers.Oh, and as avid reader MayContainNuts points out in the comments below, the remainder of the game was shown in standard definition. Classy.
It epitomises ITV's coverage of football in general - an unwieldy bag of spanners, which coincidentally describes England's performance in the match. Roll on Germany in the second round. At least that sponsor credit looks really, really crisp and clear, eh? Every cloud, and all that.