Is Ariel Excel Gel a Best Buy? Their out-of-date award says yes
Hey you! Yes you! Did you know that independent consumer group Which? recently awarded Ariel Excel Gel a Best Buy Award in the washing detergent category? It scored higher than the 85 other products tested over the last two years! In fact, it scored higher than any other product tested in its category, even though the others were tested at 40°C and Excel Gel was tested at 30°C!
According to the Ariel website, at least. It's a bit of a fib though; manufacturer Proctor & Gamble has a different definition of the word "recently" to you or I, as you'll notice when you see the Which? Best Buy icon on both their current television commercials and their website:
Proctor & Gamble are obviously too busy to update their website, because the current award is dated January 2009 - Which? states the license to display the icon is only valid for six months, meaning this particular award expired in July:
According to the Which? website, the license to display the icon online and offline is worth £5,000 per six month period. The testing on the Which? website claims Ariel is still top of the charts, although unlike some other products all the testing appears to be undated - there's no way for consumers to know if Ariel should still be promoting a year old award or not. If they should, perhaps they could also put the correct date on it.