IPC magazines start using beacons

27 August 2014

nme The first UK-wide beacon campaign is launched by IPC Media.

The company behind such publications as NME, Chat and TV Times, will be running a money-off offer for customers that have downloaded OneStop or Appflare Redeem apps.

The promotion will be available in all of Tesco-owned OneStop’s 740 stores for a month from 1st September.

To be able to receive the promotion, consumers will have to enable Bluetooth and turn on notifications while in the store to receive a discount code they can redeem it at the till.

Katharine Challinor, retail sales director at IPC Media, says the innovative campaign will allow its customers to receive relevant and timely promotions.

It will target customers based on their interests to serve them discounts for magazines they are most likely to have an interest in, and start spamming them accordingly.

So, no doubt you can share in the harrowing despair of the 14,000 people left who buy NME as a magazine.

This is the latest in beacon trialling following the likes of Eat and House of Fraser, where a beacon in mannequins or on shelves sends out orders for you to kill alerts you to offers.

If shop staff don't mither you enough, now bits of technology will. Fabulous.

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment