In the shops now!: <span style="text-decoration: line-through;">Tesco</span> Aldi - every little helps
The thing about yellow label (or whatever colour they happen to be) offers in supermarkets, is that they're there to train you. Like a puppy dog. As soon as your brain makes the connection between savings and the corresponding colour, you begin scanning the shelves instead of identifying particular items.
The supermarkets are conditioning your brain. The amount you're saving doesn't register immediately; all you know is that you're going to spend less. That's why they're used at every possible opportunity, even there's little or no genuine benefit to the customer:
Of course, should the exhumed and stinking corpse of Oliver Reed be popping round for dinner, you'll save a small fortune. Thanks to Bitterwallet reader Mike Ryan for sending us this astonishingly lacklustre deal from Aldi. It costs the retailer a penny, but how much more do they sell by going OTT in promoting it? If you spot a similarly piss-poor effort at your local supermarket, send them in to email@example.com. Ta!