In the shops now! Bisto vs Quixo - spot the difference
It's the opinion of marketing people the world over that you and I are completely without a clue, entirely lacking in common sense, and suffer blindness in one or both eyes. Rarely a day goes by when there isn't a commercial, a promotion or a special offer that addresses us in the manner of a child conspiring with the pet cat.
It doesn't stop there. There are hundreds of products on our shelves which are cheaper imitations of other popular products. Instead of turning this difference into a price-based benefit to the consumer (as Tesco or Sainsbury's do with their value ranges), marketeers attempt to seduce the customer into thinking it's the same product, just at a lower price:
"I was shopping in Aldi," says Bitterwallet reader emmajk42, "and glanced at this shelf of what I thought was Bisto gravy granules... but it wasn't. It was Quixo."
The similarity is uncanny, which is a nicer way of calling it a patronising rip-off. And Quixo sounds like a type of fast-setting concrete. Have you spotted budget groceries disguised as their more expensive counterparts? Let's hear from you please - send your photos to [email protected]