How much do you save with Halfords' half price deals?
Sales are great, because not only can you save bags of money, they validate spending what little you had in the first place. Kids going hungry? Never mind, you've bought a new bathroom suite! Red letters worrying the doormat? Don't worry, there's a plasma television mounted on the living room wall!
Not all sales are born equal, however, and not all sales are as breathtaking as they may first appear. Bitterwallet reader Ducky contacted us to enquire about the Halfords sale, with particular regards to two products on offer in "the "better than half price sale", or the "sale with better than half price deals", depending how you read their rather confusing graphics.
The two items in question are the Navigon 1200 and Navigon 2200 sat nav units:
Quite a deal, you'll agree; those prices would mean savings of £80 and £110 respectively. Except both units were on sale in Halfords during December for just £10 more than their current sale price; the Navigon 1200 cost just £69.99 and the Navigon 2200 was £99.99 immediately before the sale began, as stated in reviews by PC Advisor and Pocket Lint and subsequently confirmed to us by Halfords themselves.
So what's going on? Halford's are comparing the current sale prices to the product prices in October and November. Since both products were sold at the higher prices for 28 consecutive days within the last six months, there's no breaking of consumer law according to Consumer Direct. That doesn't stop the price comparison being unclear to customers - you might be led to think the substantial savings are a direct result of the sale, which is untrue since the sale reduced the immediate price of each product by just £10, not £80 or £110.
So it looks like a massive saving, so long as you don't take into account the prices immediately before the sale began. Oh, and you if don't know about the manufacturer's RRP for the products when launched in August:
To summarise, then; Halfords charged up to a third more than the manufacturer's RRP on these two items, then reduced them significantly to cash in on the pre-Christmas market, and have now reduced both items by just £10 in the sale. Despite this minimal reduction the items are being advertised as "better than half price" deals by comparing them to the original prices that were up to a third higher than the manufacturer's RRP. Phew.
Consumer Direct advised us this was within their guidelines and when we contacted Halfords they stated that the small print of insert ads notes this is compared to the "was price".
Them's the facts, kids. What say you?