How Could Cloning An Ugly Black Ball of Fungi Be Worth £860?
With Perigord truffles are now in short supply due to national production falling from 1,000 tonnes per year in the early 20th century to only 40-50 tonnes per year today, the French region of Corrèze is embarking upon a three-year project with Delpeyrat, a producer of truffle conserves since the 19th century, and STEF-TFE, a food transport company in order to revive the industry by producing a more consistent crop. They plan to cultivate cloned truffles together with baby trees in test tubes until they form, and then plant the trees so they can mature naturally.
But look at that thing. Would you pay £860 for it? And surely if it's low in demand, increasing the supply isn't going to help its sales, exactly?