Honey, I Shrunk The Liquorice Allsorts
It’s not because we’re getting fatter and further away – some products really ARE getting smaller, thanks to unscrupulous manufacturers who are reducing pack sizes by up to a quarter while upping the cost.
A Which! report out today revealed something that very stoned people have suspected all along. Munchies have been reduced by 16%, Twix has shrunk by 14% and Birds Eye beef burgers have been reduced by a whopping 4 burgers in a pack.
Furniture polish, dishwasher tablets, pasta sauce and even Liquorice Allsorts have been similarly miniaturised, although the prices stay as big as ever, with the burgers actually going up in price by 30p.
Richard ‘Crazy Legs’ Lloyd from Which! took a dim view, saying: ‘Shrinking products can be an underhand way of raising prices because pack sizes shrink but the prices don’t. We want simpler pricing so people can easily compare products to see which is the cheapest, and for special offers to be genuine.’
Over half of Which! users said they would prefer higher prices rather than this incredible shrinking skulduggery. Give us back our crappy Birds Eye burgers, you monsters.