H&M's creative team aren't looking very nice today
Over in East Atlanta Village, in Georgia, USA, there is a sign. It was hand-painted in 2008 by local resident Tori LaConsay, as a ‘love letter’ to the neighbourhood.
Tori tells regresty: “This was on the side of the sign that I thought people would see on their way to work. On the other side of the sign (the side I thought people would see the most on their return back to the neighborhood) I painted, “I’m So Happy You’re Here” with another little heart. It was a small gesture that I genuinely hoped would make my neighbors feel good.” So far, so hippy-dippy, but a nice enough sentiment anyway.
Fast forward to 2012, and let’s have a look at what H&M are flogging on their UK website…
Hmm, that looks pretty similar to us. Tori got in touch with H&M, raising her concerns about what looks like an open-and-shut case of copyright theft. But no, it’s okay, because H&M told her…
“We employ an independent team of over 100 designers. We can assure you that this design has not been influenced by your work and that no copyright has been infringed.”
Let’s take another look.
Yes, they’re right. Sorry Tori, no case to answer. Now keep calm and carry on.