Here: the Microsoft Band
In the latest in this season's Battle of the Wrists, Microsoft Band, along with a related online service, Microsoft Health, will analyse the data from the band and other devices to help people with their fitness goals.
It's fairly straightforward design is no great shakes, and it does all the basic things like Facebook and paying for coffee and that, but it also has sensors in the device will continuously track heart rate, sleep quality and calories burned.
Also, as a bonus, it will cost $199 (£125), which is a great deal cheaper than the Apple Watch due in the new year, which starts at $349 (£220).
Obviously the good will out as users will start to figure out which is the best and most reliable phones, especially if they take their exercise seriously.
However, according to a recent survey, PricewaterhouseCoopers found that about a third of respondents who purchased a wearable device more than a year ago now say they no longer use it or do so infrequently.
So a case of the Emperor's new wristwatch all round, if the wearable market becomes a flash gadget arena for people with too much money.