Guardian opens irritating hipster coffee shop
In what appears to be some horrible joke come-to-life, The Guardian have opened up a coffee shop in Shoreditch, London. Jarringly named #GuardianCoffee - complete with hashtag - the coffee shop is described by the paper as "a single site operation which is both a coffee shop and a space for journalists to work in."
Jim Waterson tweeted: "Infographics everywhere, iPads built into tables, not a newspaper in sight :("
A Guardian spokesperson says: "#guardiancoffee is a fantastic example of how we are bringing our open journalism approach to life, by taking our leading technology reporting to where technology actually is: driving real-time debate and engagement among the creative tech community."
"People will also be able to drop in to find out more about The Guardian's innovative approach to storytelling, and to enjoy some great food and drinks from local micro-roastery Nude Espresso."
Or, if you prefer, you can avoid this pretentious, gasping shitbox and make a brew at home and avoid dealing with the linen-suited Apple enthusiasts who will secrete smug from every gawping pore into their soya lattes.