Groupon to get the beady eye treatment from the Office of Fair Trading
If you think the Advertising Standards Authority is lacking in teeth, then you’ve never seen it pushed to its limits. Because then, and only then, it’ll set the Office of Fair Trading on to you, and THEN you’ll be in trouble. Hell, yeah.
That’s the fate that is in store for poor old Groupon, as punishment for them breaking UK advertising regulations a mere 48 times in 2011. Is that fair? Is it?? Erm, yeah, probably.
As well as probing the doings of Groupon, it’s expected that the OFT will have a closer look at the whole ‘daily deals’ industry, which has grown hugely over the past couple of years and now fills up our email inboxes with shit we’re not interested in as we sleep.
Groupon’s latest major breach of the ASA’s code came last week when they were found to be in the wrong after offering discounted, life-changing plastic surgery with less than a day for potential punters to make the decision to opt for the incision.