Groupon rack up their 50th ASA ruling of the year!
They’ll be blowing up balloons and raising their glasses at Groupon today, after the daily deal company effortlessly notched up its 49th and 50th bollockings from the Advertising Standards Authority. That comes only a few days after being referred to the Office of Fair Trading as a result of the massive tally of code breaches. Tremendous news.
The first of the two rulings was over breast enhancement sessions sold via Groupon, with the promise that "typical growth between a quarter and two cup sizes within five to eight weeks" would be achieved. It was a claim made from studying only six patients’ treatments, which isn’t very scientific, especially when you’re dealing with something important like breast growth.
That magical 50th breach of ASA code was in a deal for grocery delivery service Ocado, offering a one-year midweek delivery pass "usually priced at £69.99". However, when the offer was launched – a six-month delivery deal was just £14.99. An annual delivery deal priced £69.99, WAS available, but covered deliveries on any day of the week the customer desired. The ASA duly set off their ‘misleading klaxon’.
Keep it up Groupon – you’re amusing us all with your antics!