God pushes up the price of your next T-shirt

14 September 2010

The death knell has sounded for cheap clothing. No longer will you be able to look as cheap as you really are, but who is to blame? Sarge? No. Rosemary the telephone operator? No way man. It's all down to Acts of God, the rapscallion.

According to Metro, cotton is now at a fifteen year high, an increase of 50 per cent on prices at this time last year. Both Next and H&M are warning that the increase will affect their prices, while Primark have already confirmed their customers will have to pay more for their ubercheap clothing.

But why are the prices going up? Because of flooding and heavy rain across Asia in the past year, which has driven the price of raw cotton through the roof. That's right, avid Primark customers, you've got Acts of God to blame.  That, and because India are having serious issues with cotton supply, to the point that demands to ban all cotton exports until next year are being made by the country's textile industry.

While all the news reports have more than a whiff of fear-mongering about them, it does beg the question - what would you wear instead?  At Bitterwallet, we're following Lady Gaga's lead and dusting off our suits of meat, while we whisper a prayer for one of our favourite blogs, Meaningless T-shirts - we can only hope it finds a path through this crisis.


  • Jack T.
    Oh no, I'll have to halve what I buy from Primark next year. Half of nothing is....oh well no problem then.
  • Mark C.
    Wow, you mean Primark t-shirts will cost £3.92? Clearly the whole of society will collapse, fat chavs will be forced to walk naked in the streets, human sacrifice, dogs and cats living together... mass hysteria!
  • The B.
    What's Primark?
  • dunfyboy
    Is it really one of your favourite blogs? Last time I looked he had about six t shirts on there.

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