Global Recession Spikes UK Sales of Kidneys and Tongues (No, Not Human)
At ASDA, Britain's second largest supermarket chain and a subsidiary of Wal-Mart, offal sales were up 20% last month compared to November 2007. Sainsbury's, the country's third largest supermarket chain, is selling 48% more pig livers, 22% more chicken livers and 8% more pig kidney than it was last year. Overall, sales of offal in the U.K. are expected to reach more than $62 million this year according to industry analysts Mintel."
"It's price-driven," says Bob Cotton, CEO of the British Hospitality Association, which represents 60,000 hotels and restaurants in the U.K. "I couldn't say the British public have suddenly fallen in love with offal. That would be gilding the lily."
Offal has been a British tradition since WWII. Bring on the BSE love, man!