Gap backtrack after new logo furore
Oh Gap. Oh Gap Gap Gap Gap Gap Gap Gappy old Gap Gap. What hath thy done?
Last week, we exclusively revealed* how Gap had changed their branding, dropping their tried and trusted classic logo...
...and replacing it with something that looked a bit like it belonged on the front of an up-its-own-arse electronic music compilation album.
The world erupted in fury and self-righteousness, bombarding Gap with complaints, setting up some of those Facebook groups like people do and just generally going into a bit of a grump about it all. A logo, lest we forget.
Gap exacerbated things by indulging in a spot of ‘crowd-sourcing’, setting up a website where people could submit their own new designs, something which pretty much pleased no one either. Well now they can all bally well calm down again because Gap have dropped the new look and gone back to the original. Is everyone happy now then?
Some cargo-pant-wearing bigwig from the company said “We've been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back,” adding, “There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way.”
So all’s well that ends well then. And the whole thing DEFINITELY wasn’t a sneaky attempt to raise Gap’s profile with a bit of stage-managed outrage. Okay?