Frozen food is uncool say the young

21 October 2014

Frosty-Freezer Young people don't dig frozen food.

Or so that's what a new survey claims, as it discovered that 18-34 year olds were twice as likely to dislike food stored in the freezer than those codgers over 35.

These fascinating findings come from IGD ShoperVista, who surveyed over 4,000 UK adults about their food storage solutions.

It transpires that many of the younger age group only used the freezer to store meat with a close use-by date and “unwanted food gifts”. Many considered food in their freezer an “insurance policy” for when no better options are available, and keep fun stuff like poppers and six-box of Magnums in their freezer instead.

Despite not being fans of frozen food, a quarter of 18-34-year-olds feel they have insufficient room in the freezer. Only 14% of over-35s also felt this to be an issue. Over half of those questioned in both age groups, said that they used their freezer for frozen food rather than freezing home cooked leftovers.

Yet it seems for the younger group, which represented only those who live away from home and do not have children, whatever is in their freezer is gash. Also: defrosting is a bit of a drag.

It all may sound a bit bleedin' pointless, but this information comes as part of the IGD's 'Working On Waste' campaign, which is trying to tackle these issues and change modern attitudes to leftovers and leaving something in the freezer for the best part of five years.

IGD chief executive, Joanne Denney-Finch says: “In its first year, Working on Waste will reach around 650,000 employees in one month through meal planning advice, top tips, what to do with leftovers and much more,”

“As an industry, we employ 3.6 million people and it is these employees that will form the bedrock of our campaign, taking learnings from their company into their households. A lot of progress has been made already by companies across the industry to help consumers reduce household food waste. However, seven million tonnes of food and drink is still being thrown away by UK homes every year.”

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