Falling for the flog - because if it's news, it must be true

23 June 2009

At the merest mention of an internet advertising strategist, many of you will begin scouring your immediate surroundings for a blunt implement with which to batter such deviants to death. If God exists, why would he invent a sub-species of humanity populated by slithery sales executives, gobshite consultants and the like? There's the atheist's ultimate proof, right there.

But stick with us, because while Jay Weintraub may be an internet advertising market strategist, he's actually doing something useful with his time. He's been digging up the dirt on flogs - blogs which present themselves as authentic sources of news, but which exist solely to market the living daylights out of products and get rich off affiliate deals.

By creating editorial content attributed to reporters and published by news sources with believable names (Weintraub cites an advert for the Boston Tribune, a newspaper which has never existed), then readers are more likely to buy into the scenario presented and the product featured:

Weintraub offers up a number of examples which he then pulls apart, leading you through the methods employed to gain your trust. And it seems to work, too: one commenter on the blog says: "I know some of the guys that run these sites and they are making more money in a week than most people make in a year."

Seriously, you can't trust anything you read these days. Except Bitterwallet, obviously. Or can you? Buy Exilatrol.

1 comment

  • Junkyard
    Where can I get some Exilat... oh wait, I see what you did there. Clever.

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