eBay in trouble for "25% cheaper than high street" claim
eBay are mad as hell and they're not going to take it any more. Actually, they're not going to do anything about it whatsoever. The Advertising Standards Agency (ASA) spotlight has fallen onto the online auction site and deemed recent adverts misleading.
A poster campaign had claimed the site was "25% cheaper than the High Street on brand new items" including the cost of postage and packaging. However, eBay didn't check against all major high street stores or even a majority of them, but a select few - including John Lewis and Debenhams - and excluded any that sold furniture, garden goods, luggage, desktop computers and toys.
The ASA countered that consumers would read the posters and believe eBay to be cheaper than all main High Street stores for all new items - obviously not consumers who'd actually ever used eBay, then.
eBay countered the ASA's countering by pointing out the small print on the posters did explain the basis of the 25% claim. The ASA countered the previous countering of their counter by stating the small print was in fact too small, and besides which was contradicted by the poster's main message.
eBay said screw off and took their ball home. Probably