Dude has a great idea for his cafe, everyone wins
What do you do to survive if your business is going to the dogs? You give it away and see what happens.
Ondrej Lebowski had a cafe, The Big Lebowski, that nobody visited and faced going bust. So Lewbowski decided to let customers decide how much, if anything, they paid for their food and drink. According to the Independent, the cafe in Prague is now rammed to the rim with customers and making money.
"Customers try to arrive at the correct price, some give more, some give less," with most people doing their best to offer a fair amount rather than drinking and eating for free," Lebowski explained.
And now that Lebowski's radical business concepts have caught the imagination of the international press, you can be sure there'll be a lawsuit for copyright infringement winging its way from Hollywood to Prague just as fast as some corporate shit-in-a-suit can dictate it. Props!