Dixons chief headhunted by... Apple?
If you were Apple, almost certainly the most successful gadget-seller on the planet, and you were looking for someone to head up your WORLDWIDE retail operations, you’d go straight for the bloke from Dixons wouldn’t you? Wouldn’t you?
Well, believe it or not, that’s what’s happened. Dixons Retail chief executive John Browett has ended four years with the company after being headhunted by the Cupertino weirdo squad. New Apple boss Tim Cook says: “Our retail stores are all about customer service, and John shares that commitment like no one else we've met. We are thrilled to have him join our team and bring his incredible retail experience to Apple.” Ooooohkaaayyyy…
To be fair, Browett has tried to reinvent Dixons, Currys and PC World as being more customer service orientated over the past few years, and while they haven’t made any great strides profit-wise, at least they haven’t gone the same way as Comet and Best Buy UK.
Browett, who also has a Tesco.com chief executive badge tucked away in his ‘things what I have done’ drawer, will be replaced by Dixons’ current group operations director Sebastian James, who has worked for Mothercare and was behind short-lived, ill-fated DVD chain Silverscreen a few years ago. He also appears in that infamous Bullingdon Club picture with David Cameron and Boris Johnson, sitting just in front of Cameron’s right foot.