Did The Big Switch actually cost you money?
You all already know about The Big Switch, and how it turned out to be, at best, a damp squid* . However, it is now being claimed that, far from saving money, The Big Switch actually ended up costing the 280,000 households who signed up a total of £21.6m
SwitchGasandElectric.com claims that waiting for The Big Switch process caused a delay of up to 16 weeks, during which time, a number of cheap deals expired. Had these households switched for an average annual saving of £250, the total amount they could have saved over 4 months would have been £76.92 each, but they were only rewarded at the end of the switching period with a second-rate, non-market-beating, limited tariff.
Sally Hill, managing director of SwitchGasandElectric.com, said “This campaign was started with the best of intentions – to persuade the millions of Britons who are wastefully spending too much on their energy bills by not switching to the cheapest provider. But… it was never going to work.”
“This hopeless campaign never offered a thing for the most vulnerable customers on prepayment meters and, worse still, by falsely building up the hopes of almost 300,000 households, it delayed them from switching supplier for four months,” she stumbled on, grammatically incorrectly, before finishing with the hyperbole that “not only did 300,000 people spend four months paying excessively high prices, but the deals available to them at the end of the campaign were actually worse than at the start.”
But is this right? While the site is clearly a competitor in the whole switch-your-energy-supplier game, with a website using underhand SEO techniques to scramble to the top of the search engines, they may have a point, assuming these people would have thought about switching if it weren’t for The Big Switch. Which was part of the point of the campaign. Still, good job none of you lot were daft enough to sign up for it then eh?
*if you don’t know why this is the correct idiom, you clearly watch the wrong kinds of television.