Deathwatch: Sony Reader
The Japanese company have called time on production of their Reader e-book device, because, chiefly, Kindle.
"We do not have plans to develop a successor Reader model at this time," the Japanese firm told the BBC, probably sadly.
The PRS-T3 is the last version made and will exist as long as supplies remain in Europe.
Hints that Sony and e-books never seemed to get along, came when the company directed its users in the US and Europe to the e-bookstore of Kobo.
However Japanese users, can continue to still get its line of Readers and access Sony's Reader Store.
The global market in e-readers peaked back in 2011 with 23 million devices sold, and is expected to fall to 10 million by 2017 as phones and tablets mosey in on its turf.
Ah. Poor Sony Reader.