The streaming service launched a mere nine months ago, and only four months since Apple hoovered up Beats Electronics for $3 billion.
According to reports, many of Beats Music's engineers have been shunted on to do other projects around the Apple, such as iTunes. Possibly coming up with yet more fiendish ways of foisting U2 albums at people.
Noticeably, Beats Music wasn't automatically installed on the new iPhone 6, and it was absent from the Apple Watch fandango too.
It will be interesting to see what they have up their sleeves, as one would imagine that a company wouldn't shell out $3 billion just for some headphones.
The real deal was acquiring the services of Jimmy Iovine and Dr Dre to help concoct more ideas and visions for the Apple's music stable.
Apple has yet to release an official statement on the matter. What will we all have to mock if people don't walk around wearing Beats headphones?