Death Of A Shirt King

We’re all dressed identically here at BWHQ today as we mourn the passing of one of the major players in the clothing business over the past century.

We’re not announcing the death of Tommy Hilfiger, Ralph Lauren or either Marks and/or Spencer – for a start, we don’t even know if they’re dead, alive or even real.

No, we’re flying everything flyable at half-mast today to say RIP to Alfred Shaheen (above left), the main player behind the Hawaiian Shirt boom of the late 1940s and beyond.

Elvis, sporting a Shaheen design

Fittingly, we’re all sporting garish shirts adorned with flowers, palm trees and god knows what else, although to be fair, it’s pretty much a standard uniform around here. Just don’t call us dicks okay? Not today.

Anyway, who says they’re not cool? Hawkeye wore ‘em in M*A*S*H, Kramer wore ‘em in Seinfeld and Elvis wore 'em for bed every night. So as fly-by-nights like USC and the Officers Club go to the wall, raise a smile and give thanks to Alfred Shaheen and his unbreakable business model.

Aloha Alfred!

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