Dear Amazon, what's with all the spam?
Don't get me wrong Amazon, I love what you've done with the place. I know you're adored the world over, you're celebrated for your ingenuity in online retail strategy, and you've led the way for recommendation-based sales - but you're getting as bad as Facebook when it comes to spamming your users (although Facebook are happy to spam non-users too, so that's something, eh?).
A fortnight ago I glanced at Amazon to compare the prices of razor blades. That's all I did - I searched but I never bought anything. Today, I receive an email from you:
Of course I have an interest in male shaving and groom because, well, I'm a man. So off I went to check my account settings and find this:
This can't be a product recommendation based on a previous purchase, because I didn't make one, so it must be a special offer. Now while I'd agree that these products are bargains, since you ask for permission to send recommendations based on purchases, why don't you ask permission to send recommendations based on searches? Can I now expect an email once a fortnight from you, every time I search for an item on Amazon? And it doesn't really seem fair that I can't receive news or competitions or other special offers unless I accept this blatant spam.
Recommendation is great kids, but when you force it down our throats it stops feeling so warm and friendly. Of course it's my fault for inidicating I'd like news of special offers, but then I didn't opt-in to these e-mails alerts either, did I?