David Beckham boosts Lego sales! Or does he?
While comfortably ensconced on the Ross sofa, Becks revealed how he passed the spare time as a Milan player by painstakingly building the Lego Taj Mahal kit, to the delight of the viewers and no doubt the bigwigs at Lego.
A few sums and a hastily-cobbled-together press release later and the news that the Lego Taj Mahal has had a 663% sales increase are all over the popular press. In fact, the Lego heads are so pleased that they’ve invited the Beckham clan to their headquarters in Billund, an offer that sounds good but that we’re almost certain will be declined.
Hang on – at first glance, a 663% sales increase seems mightily impressive, but no actual sales figures have been quoted. What if Lego had only sold three Taj Mahal kits on the day before Becks plugged the thing on BBC1? That would mean the quoted increase would translate to about 20 Taj Mahal kits flogged the day after. Oh. So what then, we all roar. A few Beckham-obsessed uberfans have bought the kit in order to be like their hero and that’s that.
It’s another example of the traditional mass media running hog wild with a complete non-story in a desperate attempt to make themselves seem important and hang on to their readers. Or sensationalist nonsense like this.
If you want to really know where it’s at, stick with Bitterwallet – your go-to website for price sticker fuck ups and ropey actresses pouring Perrier water down their tits.