Currys plug the gap in their own price promise
Avid Bitterwallet reader Liam wants to see one company awarded our Worst Company 2009 award, and one company only - Currys:
"I saw the brilliant offer for a Sony 37W5500 at Sainsbury's on HUKD for £599. With a Currys around the corner and being a savvy shopper, I thought I would take advantage of their price promise to get the TV even cheaper."
Liam popped into his local branch of Currys in Ashton-under-Lyme and waited 20 minutes while a sales assistant checked the price, only to be told that the Sainsbury's price was too low to match. She referred up to her manager who referred up to head office, after which Liam was promised a phone call that was never made. When he complained, Currys dished out a helping of excuses soup to Liam. It was watery and thin like bathwater, and tasted of onions and filth:
"Having checked I can see that the model that Sainsbury's are selling is slightly different to the one that Currys are. The model sold by Sainsbury's is the Sony KDL37W5500U and the one Currys stock is the Sony KDL37W5500. As there is a difference the store can refuse to match the price of the item."
Fair point, well made. After all, you can't price match on different products. Because they are different products, aren't they?
If you're thinking they look identical, that's because they are. There is no difference whatsoever between the two. Well, to be agonisingly fair, there is one. According to the experts at HDTV Test:
"The specific model we tested was the Sony KDL37W5500U (which denotes the 3-pin-plug United Kingdom version), but the terms KDL37W5500, KDL-37W5500 and KDL37W5500U may be used interchangeably throughout this article to refer to the same LCD television."
So in fact the products are identical, but one is seemingly shipped with UK plug attached at source. Both are widely available from retailers across the UK and retail at similar prices - a fitted plug gave Currys enough wriggle room to squirm out of their own price promise guarantee. A+ for ingenuity, Z- for customer service.