Currys aim to win big. Or do an epic fail.
They might be in the financial gloop and they might be guilty of hammering their staff into selling needless add-ons to customers, but Currys love a challenge and you’ve got to admire them for it.
Their latest wheeze sees them taking on the lease of an ill-fated retail site at Lakeside in Thurrock. The 100,000 square foot lease has already seen off now-defunct Danish furniture floggers Ilva and Marks And Spencer, whose catastrophic Lifestore never even got round to actually opening its doors on the site.
Possibly while setting off party poppers and wearing a hat with streamers stuck on it, a spokesman for Currys’ parent company DSGi said: “Firstly, this makes us third time lucky and, secondly, this will be a huge concept store. If that can’t do it, then nothing can.”
You know what – we believe him. It’s that last part: “…this will be a huge concept store. If that can’t do it, then nothing can.” That’s the kind of blue sky thinking that makes all those retail management degrees seem like such a waste of time and effort.
Come on Currys – Bitterwallet believes in you! And no, we don’t want a gold fucking scart lead. Fuck off.