Curiously unusual name totally shows letters are paramount
Whenever you think about acronyms for businesses or associations - especially ones that may be displayed in public - it's probably best to give them more than a few seconds thought. For example, try writing the letters down first before calling up the signwriters.
How these lads must laugh every time they start the engine. Eye-catching it may be, but then so is a man punching a cow, and I wouldn't trust him with my business either: