Credit Crunch Crunch: This Deep Fried Mars Bars Will Do For Lunch
That's right, thanks to the credit crunch, our wallets and our waistbands are both being affected, claims a new Which? survey.
The research reveals that 28 million UK adults prioritise price over health when choosing food since the financial downturn, with 24% feeling that healthier eating is now less important.
The poll of 2,102 consumers revealed that 76% think the government isn't doing enough to make choosing healthier options easier.
The British Retail Consortium, however, disagrees, saying that this publicity is actually a 'barrier to people eating well':
‘Which? is actually discouraging customers from exploring healthy eating choices by pushing the myth that fresh fruit and veg are expensive. Customers should look beyond scare headlines, get into supermarkets and see just how affordable good fresh food is.’
But... I've been in supermarkets. I buy fresh food. And it's not cheap.
So who is to blame? The government or us? Is there really a lack of whole foods at reasonable prices, or are we just too lazy to make healthy food and relying on our microwaves a bit too much?
If you disagree, and know any places that serves great whole and healthy food for under £5 a meal, please share them with us. I'd personally love to know, and we can also stop starving babies to death on a diet of soy milk and apple juice. Oh wait, that's only in America.