Cravendale and the revolution in sour milk detection

31 March 2010

resize_490_490 There’s nothing worse than the taste of sour milk – in fact, some research we just did there a minute ago reveals that 87% of all long-term depression in the UK is triggered by the sufferer getting a gobful of sour milk. Scary, if not entirely accurate.

But now Cravendale (who we like because of their adverts) think they’ve come up with something that will rid us of the curse of curdling forever. It’s a milk jug that can detect whether or not your milk is still good for human consumption or whether it’s time to hurl it down the plughole.

Here’s the science bit – a sensor in the jug will read the PH acidity of the jug’s contents and alert you by displaying the words ‘fresh’ or ‘sour’ on its side. Truly amazing stuff  - an enormous boon, and we’re always on the lookout for enormous boons around here.

No, it isn’t April Fool’s Day yet and no, the jug hasn’t gone into production either – Cravendale are merely goading us with the fact that they could mass-produce this thing anytime they wanted to.

For now though, we’ll have to deal with our depression and try to detect sour milk by, you know, sniffing it.

11 comments

  • Crisp
    I swear you have used the "and we're always on the lookout for enormous boons around here" line a few times now... hrhr.
  • Andy D.
    http://www.youtube.com/watch?v=0nTmSu6v0LA#t=0m43s
  • Crisp
    Aha, I am enlightened!
  • JGN
    or you could just smell it like any average person.
  • keith
    its no good crying over spilt milk
  • Song B.
    http://www.youtube.com/watch?v=F5XWmU-lv3Q
  • Me
    http://www.boon.be/
  • Gunn
    Why put it down the plughole, can't you make cheese out of it or something
  • Brian
    Posted by Andy Dawson | "can detect whether or not your milk is still good for human consumption" Hi, my name is Brian. This sounds rude (Blow Job).
  • Jase
    I don't know why Cravendale would have to make this, their milk lasts much longer than anyone elses. They're perfect for students...the separate cartons, but overall not using too much...you can buy a 4-pint carton, have it in the fridge all week and every drop is still like you just bought it.
  • Mr G.
    Umm... Isn't the point that skimmed/filtered milk can go dangerously off long before it becomes stinky enough for the average nose to detect it? In which case the jug would be ideal for students who are unable to smell anything - as evidenced by their ability to enter their bathrooms for a wank, oblivious that someone has puked on the dried-up shite that's all over the toilet seat. At the very least they'd get a laugh out of it being half of a pair of jugs...

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