Commercial Break: Yell remake reminds why we all use Google and that
This isn’t good. In fact, we’d go so far as to say that JR Hartley would be spinning in his grave – if he wasn’t a fictional character that is.
It’s a reimagining of the classic Yellow Pages ad where bewildered old made-up duffer Hartley spent most of what was left of his long life ringing around book shops trying to track down a copy of the book he’d written about Fly Fishing that no one gave a flying shite about any longer.
Despite all that, there was a charm to the JR Hartley ads, and they became ingrained on the national consciousness. We predict that WON’T happen with the new version (for Yell) where a nervous, slightly skittish former DJ/producer, Day V Lately (no, us neither), almost wears his shoes to dust while wandering around and trying to track down a trance remix single he did in 1992. Thankfully, his teenage daughter saves the day before he gets the chance to hang himself in his garage.
His name? It’s I.M.A Wanker. It’s not of course.