Commercial Break: This chocolate-charming man

12 April 2010

You may not be aware of the ancient and mystical art of chocolate charming, but it’s how chocolate used to be made in the olden days. A combination of pottery, cookery and weirdo magic, it’s been replaced by modern machinery now but is still practiced by a select band of chocolate wizards - like this bloke.

Or at least that’s what we’ve gleaned from the new Cadbury’s ad – the latest in a series that has so far included the funny one with the drumming gorilla, the rotten one with the aeroplanes and the bat shit mental one with the kids and the eyebrows.

It’s bonkers. We love it.

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