Commercial Break: The trailer that's giving us a giddy high
Is a trailer for an upcoming film technically a commercial? Of course it is, although if we started including them here on a regular basis, it would almost certainly flout the spirit of Commercial Break a wee smidgeon.
Ah well, we’re in the mood for bending the rules, and this looks like it could almost certainly be the feelgood movie of the year so here goes. It’s the next Disney/Pixar offering, ‘Up’ – a simple tale of a grouchy old man, an unwelcome boy scout and trip around the world in a flying house. What, as they say, is not to love?
Of course, there’ll also be a cavalcade of Up-related merchandising everywhere you look this summer, so if this isn’t a commercial, we’re not sure what is.