Commercial Break: Splattered kids helping to save penguins' lives
This one’s fantastic if you’re a hardcore fan of The X Files, The Tottenham Hotspurs, or just enjoy seeing children being blown up in the most graphic way imaginable.
It’s a fairly NSFW promotional film for the 10:10 campaign, whose aim is to promote the cutting of carbon emissions by ten per cent per year, starting now, in 2010. They’re doing that here by showing dissenters being eliminated with explosives (which may or may not be a source of carbon, we haven’t done enough research on it.) All of which will stop penguins from dying, we hope.
But there’s been some hoo-ha and many people are said to have complained, leading to the film being removed from the 10:10 website and an apology issued. But the 10:10 people are happy for it to be shown elsewhere.
All in all, it means lots of free publicity for the campaign, which probably wouldn’t have happened if the ad showed Mrs McClusky from Grange Hill reminding everyone to unplug their tellies at night. So, job done then…