Commercial Break: Something something... butt of the joke... something else
Here’s another ad that shows why there should surely be some kind of responsible adult in the room at all times when advertising ‘creatives’ are riffing and scatting and puking up new ideas.
This one, for Diesel’s ‘sneakers’ (trainers?) sees a giant motorised shoe driving around trying to catch up with a giant motorised arse before giving it a good hard hoofing. Erm, okay.
It’s the sort of thing that might have worked as part of an episode of The Goodies back in 1975, but in 2010? And when we don’t even get to see the crucial blow being struck? We’re going to ring up Diesel and ask if their HQ has got an arse – if it does, we’re off round there later on to toe-end it.