Commercial Break: Smug life
With this ad for their Millicano blend, Kenco aren’t just selling coffee, they’re selling a lifestyle. Sadly, the lifestyle in question belongs to monumentally-average actoress Keeley Hawes and it’s an intensely annoying one.
Obviously Keeley loves the coffee – that’s her job on this occasion. But let’s hear about some of the other things she loves. There’s knitting, her vintage bicycle and her roll-top bath. What a sickeningly twee selection. The energy companies are pricing us all out of ever having a bath again and she’s banging on about how great hers is. Thanks.
We always hoped that Keeley Hawes had a hidden darker side to her. “Here’s some of the other things I’m loving... dragging my itchy arse across the floor like a dog, throwing a tin of pineapple chunks through the window of an abandoned hospital and going ratting with my dad.” If only...