Commercial Break: Run for your life!

5 January 2011

Here’s an intense advert that looks as if it could be a deleted scene from Saving Private Ryan. Hardcore stuff with no Hollywood gloss masking the true horrors of combat.

But what is it advertising? Help For Heroes or some such organisation? Perhaps it’s for the Army itself – highlighting the reality of being a modern fighting machine?

No. It’s for a pair of fucking Garmin Fitness running shoes, albeit ones with GPS fitted in them. Oh, and a runners’ watch. So there you have it – running is more or less the same as risking life and limb fighting a battle in some strange foreign land.

Think about THAT before you take to your local streets as you bid to shed the pounds…

What do you think?

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