Commercial Break: Oh Jarvis, what hath thy done?
If you’re a child of the Britpop generation, chances are that you see Jarvis Cocker as a bit of a hero. Always the outsider, casting a cynical eye over the minutiae of modern life, making a scathing point while making you laugh. Or some such nonsense.
Here’s Jarvis in 2011, trousering a wad of Eurostar cash in an Olympics-themed ad that is more like one of Christoper Biggins’ acid-soaked dreams than anything that might actually resemble a sporting event. See how long you can keep your bile still while Jarvis mentions ‘a totally bad boy beat’.