Commercial Break: Obama Kwik to take the tyre dollar
It hasn’t taken long for big business to get their corporate claws into President Barack Obama. Widely seen as a breath of fresh air for American politics, this so-called force for change has buckled after getting a few dollars waved under his nose by none other than Kwik Fit.
Nah, not really, it’s a cleverly-edited viral that was put together by the UK tyre giants’ ad agency. Chances of it being made into a proper TV ad – none. Amount of free publicity generated from it being spread across the globe by web users – loads.
Clever Kwik Fit.