Commercial Break: Lemmy at that pint of 1664
There’s nothing better than sitting in a Parisian café, slowly dealing with a cool Kronenbourg 1664 while listening to that warty OAP rocker Lemmy ponderously meander his way through a laid-back version of Ace Of Spades.
We’re fairly certain that’s a sentence that’s never been uttered before – at least not until this 1664 ad appeared a couple of days ago. It could have ended up like one of those ironic cover versions of a heavy rock classic that only succeeds in making you want to put your fist through something flimsy, but because it’s by the song’s actual composer, the whole thing’s alright really.
Compare and contrast it with one of the most seminal performances of the orginal, that we’ve bunged on your screen a bit further down…