Commercial Break: Lego man smashed to bits for bike safety
It’s been a tough week in the world of Lego after the least annoying Top Gear presenter was forced to chop down his full-sized house made from the colourful plastic bricks after everyone realised that it was a pointless waste of their time and energy.*
But now Lego can once more be seen as a force for good instead of a signifier of a giant piece of cack-headed folly. In this PSA for the cycling safety organisation Biking Rules, a little yella Lego fella takes a massive hit in the name of raising awareness about riding through a red light.
He’s lucky – he can reassemble himself and carry on about his business, which is fortunate as he’s a reckless idiot. However you, dear reader, are not made from Lego. So be careful out there.
* There were other reasons but let’s face it, it bloody was.