Commercial Break: Keep walking... and walking... and walking
Back when this writer was a young boy, it seemed that every summer holiday would take us to the Scottish Highlands and that at least twice during every holiday, we would visit a distillery, to see close up how whisky is made.
It was the most boring thing imaginable to a nine year-old, especially as I didn’t even get to sip at the complimentary glass of the good stuff that they give you at the end of the guided tour.
Now, I’m in my thirties, and visiting a distillery in Scotland is probably in my top five list of things I’d love to do. It’s crept into the top five after watching this lengthy ad that stars Robert Carlyle. He recounts the story of another young boy, Johnnie Walker, who grew up to launch what became the world’s biggest whisky brand.
What’s most amazing though, is the ad itself. Lasting in excess of five minutes, it’s filmed in one single shot, with Carlyle on the move throughout but hitting his prop marks every single time. It’s a stunning piece of film making.
It’s 3.20pm as I’m writing this. Too early for a wee dram? Nah…