Commercial Break: Is The Guardian losing its edge?

1 March 2012

The Guardian did a fine job when they uncovered the tabloid phone-hacking scandal last year, pursuing the investigation when it seemed that no one else was interested. At the very least it led to the sight of Rupert Murdoch being attacked with a custard pie.

So it’s a shame to see their latest ad – it looks as though the paper has gone soft and is focusing on centuries-old fairy tales instead of the up-to-the-minute breaking news. You’d have thought they’d have gone for the story of The Gingerbread Man. That was CARNAGE.


  • Mary H.
    "focusing on centuries-old fairy tales instead of the up-to-the-minute breaking news." Bit like Bitter Wallet then innit?
  • Jeremy
    It's a metaphor. The 3 pigs represent our corrupt police force.
  • br04dyz
    i saw it as "the 3 little pigs as written by Charlie Brooker". Kind of a Black Mirror episode where Little Red Riding hood becomes a hooker and salvation army officer, hell bent on camping outside a church....or sommat
  • Jones
    Hearing 'The Guardian' and 'fine job' in the same sentence is a bit odious given most of the papers big stories and investigations are just ripped off from Private Eye. The standard of mainstream UK journalism is at a pretty low eb sadly. Still, the ad is better than the twatfest that is the ad campaign for the woeful 'i'.

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