Commercial Break: Choose cocking a snook at this rotten Samsung ad
How to make a modern advert: Choose a product. Choose a storyline. Choose a location. Choose a director. Choose some actors. Choose some cameramen. Choose getting everyone together and filming it with a wee break for lunch. Choose an editing suite with loads of fancy fuckin’ computer technology so you can make it all look ten times better than it did on the day. Choose some lovely music. Choose some people to be in a focus group and show them it, then decide that because a couple of the fuckers don’t like your ad, you should chuck it all in the bin. Choose starting all over again until you’ve pished away a quarter of a million fuckin’ quid.
How not to make a modern advert: Gleefully 're-imagine' Trainspotting, a film that was made THIRTEEN years ago.